All the business and companies are moving online since 60% of the Indian population have access to the internet. It is easier for brands to reach the audience through media, email, and SMS. A digital marketer will plan online marketing campaigns to promote a brand or a business and hence, there will be many vacancies for the jobs related to digital marketing. The need for digital marketers is growing in the job market.

The digital marketing industry has a great scope in India as well as abroad. It comprises of a wide variety of career opportunities. Some of them are listed below:

Social Media Marketing: This involves using social media platforms like Facebook, Instagram, blogs to promote a business and to create a brand. A social media marketer creates social media campaigns for businesses or companies to reach customers. 42% of brands use social media marketing as their primary form of digital marketing. (Source: Socialbeat)

Search Engine Optimization: This involves optimizing a website to maximize traffic to the website. It is the work of the SEO specialist to make sure that the website appears amongst the top results of a search engine. By 2020, companies are likely to invest $7.9 billion on search engine optimization. (Source:imforza)

Lead Generation: This involves identifying and developing potential customers for the businesses’ products and services.

Content Writing: A content writer has expertise in proving relevant content for a website. Each website targets a different audience and the content must suit the needs of the chosen audience. 

Content Marketing: A content marketer simply promotes and distributes the content generated by a content writer, so that it generates the interest of the audience towards a brand/product/service. About 70% of the customers feel close to a firm because of content marketing. (Source: DemandMetric)

Google Ads: Google Ads provides an online platform to make ads, where advertisers can make their ads and pay to display them. It can be used to create display ads, video ads, text ads etc on it.

Website Development: This involves developing or creating a website or a webpage, with the help of coding and programming languages, like HTML, Php, Java etc.

Facebook Ads/ LinkedIn Ads: Facebook and LinkedIn provide a platform to do online advertising, advertisers can pay and display their adverts and campaign on both the platforms.

Video Marketing: video marketing is also called youtube marketing, it is helpful in increasing audience engagement because people usually watch videos more than reading blogs/posts.

Email Marketing: Marketing can be done through emails, by sending them to the target audience, an email marketer can promote products or services via email templates or commercial messages, and send it to a group of people of a particular category.  (Source: Whizsky)