Latest Facebook Ads Dimensions

by digital | Aug 7, 2015 | Digital Marketing, Facebook | 0 comments

Table of Contents

Clicks to Website: Links
Clicks to Website: Carousel
Website Conversions: Links
Website Conversions: Carousel
Page Post Engagement: Photo
Page Post Engagement: Video
Page Post Engagement: Text
Page Likes
App Installs: Mobile App
App Installs: Desktop App
App Engagement: Mobile App
App Engagement: Desktop App
Local Awareness
Event Responses
Offer Claims
Video Views

Clicks to Website: Links

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text. See how much text is on your image.

Clicks to Website: Carousel

Recommended image size: 600 x 600 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link description: 20 characters
Your image may not include more than 20% text. See how much text is on your image.

Website Conversions: Links

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Your image may not include more than 20% text.

Website Conversions: Carousel

Recommended image size: 600 x 600 pixels
Image ratio: 1:1
Text: 90 characters
Headline: 40 characters
Link description: 20 characters
Your image may not include more than 20% text.

Page Post Engagement: Photo

Recommended News Feed image size: 1,200 x 900 pixels
News Feed image ratio: 4:3
Right column image size: 254 x 133 pixels
Right column image ratio: 1.9:1
Text: 90 characters (longer posts may be truncated on small screens)
Your image may not include more than 20% text

Page Post Engagement: Video

Text: 90 characters (longer posts may be truncated on small screens)
Headline: 25 characters
Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
Format: .mp4 container ideally with leading mov atom, no edit lists
Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing
Audio: Stereo AAC audio compression, 128 kbps + preferred
File size: Up to 1.75 GB max.
Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
Length: 45 minutes max.

Page Post Engagement: Text

Text: 500 characters (longer posts may be truncated on small screens)

Page Likes

Recommended image size: 1,200 x 444 pixels
Image ratio: 2.7:1
Text: 90 characters
Headline: 25 characters
Your image may not include more than 20% text.

App Installs: Mobile App

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Your image may not include more than 20% text.

App Installs: Desktop App

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Your image may not include more than 20% text.

App Engagement: Mobile App

Recommended image size: 1,200 x 628 pixels
Image ratio: 16:9
Text: 90 characters
Your image may not include more than 20% text.

App Engagement: Desktop App

Recommended image size: 1,200 x 628 pixels
Text: 90 characters
Your image may not include more than 20% text.

Local Awareness

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
News Feed description: 30 characters
Your image may not include more than 20% text.

Event Responses

Recommended image size: 1,200 x 444 pixels
Image ratio: 2.7:1
Text: 90 characters
Headline: 25 characters
Your image may not include more than 20% text.

Offer Claims

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Offer title: 25 characters
Text: 90 characters
Your image may not include more than 20% text

Video Views

Text: 90 characters
Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
Frames: 30 fps max.
Format: .mp4 container ideally with leading mov atom, no edit lists
Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing
Audio: Stereo AAC audio compression, 128 kbps + preferred
File size: Up to 1.75 GB max.
Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
Length: 45 minutes max.

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