Clicks to Website: Links

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Text: 90 characters
• Headline: 25 characters
• Link description: 30 characters
• Your image may not include more than 20% text. See how much text is on your image.

Clicks to Website: Carousel

• Recommended image size: 600 x 600 pixels
• Image ratio: 1:1
• Text: 90 characters
• Headline: 40 characters
• Link description: 20 characters
• Your image may not include more than 20% text. See how much text is on your image.

Website Conversions: Links

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Text: 90 characters
• Headline: 25 characters
• Link description: 30 characters
• Your image may not include more than 20% text.

Website Conversions: Carousel

• Recommended image size: 600 x 600 pixels
• Image ratio: 1:1
• Text: 90 characters
• Headline: 40 characters
• Link description: 20 characters
• Your image may not include more than 20% text. 
  

Page Post Engagement: Photo

• Recommended News Feed image size: 1,200 x 900 pixels
• News Feed image ratio: 4:3
• Right column image size: 254 x 133 pixels
• Right column image ratio: 1.9:1
• Text: 90 characters (longer posts may be truncated on small screens)
• Your image may not include more than 20% text

Page Post Engagement: Video

• Text: 90 characters (longer posts may be truncated on small screens)
• Headline: 25 characters
• Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
• Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
• Format: .mp4 container ideally with leading mov atom, no edit lists
• Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing
• Audio: Stereo AAC audio compression, 128 kbps + preferred
• File size: Up to 1.75 GB max.
• Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
• Length: 45 minutes max.

Page Post Engagement: Text

• Text: 500 characters (longer posts may be truncated on small screens)

Page Likes

• Recommended image size: 1,200 x 444 pixels
• Image ratio: 2.7:1
• Text: 90 characters
• Headline: 25 characters
• Your image may not include more than 20% text.
  

App Installs: Mobile App

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Text: 90 characters
• Your image may not include more than 20% text. 
  

App Installs: Desktop App

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Text: 90 characters
• Your image may not include more than 20% text. 
  

App Engagement: Mobile App

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 16:9
• Text: 90 characters
• Your image may not include more than 20% text.

App Engagement: Desktop App

• Recommended image size: 1,200 x 628 pixels
• Text: 90 characters
• Your image may not include more than 20% text.

Local Awareness

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Text: 90 characters
• Headline: 25 characters
• News Feed description: 30 characters
• Your image may not include more than 20% text.

Event Responses

• Recommended image size: 1,200 x 444 pixels
• Image ratio: 2.7:1
• Text: 90 characters
• Headline: 25 characters
• Your image may not include more than 20% text.

Offer Claims

• Recommended image size: 1,200 x 628 pixels
• Image ratio: 1.9:1
• Offer title: 25 characters
• Text: 90 characters
• Your image may not include more than 20% text

Video Views

• Text: 90 characters
• Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
• Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
• Frames: 30 fps max.
• Format: .mp4 container ideally with leading mov atom, no edit lists
• Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing
• Audio: Stereo AAC audio compression, 128 kbps + preferred
• File size: Up to 1.75 GB max.
• Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
• Length: 45 minutes max.

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