Table of Contents
- Clicks to Website: Links
- Clicks to Website: Carousel
- Website Conversions: Links
- Website Conversions: Carousel
- Page Post Engagement: Photo
- Page Post Engagement: Video
- Page Post Engagement: Text
- Page Likes
- App Installs: Mobile App
- App Installs: Desktop App
- App Engagement: Mobile App
- App Engagement: Desktop App
- Local Awareness
- Event Responses
- Offer Claims
- Video Views
Clicks to Website: Links
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Your image may not include more than 20% text. See how much text is on your image.
Clicks to Website: Carousel
- Recommended image size: 600 x 600 pixels
- Image ratio: 1:1
- Text: 90 characters
- Headline: 40 characters
- Link description: 20 characters
- Your image may not include more than 20% text. See how much text is on your image.
Website Conversions: Links
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- Your image may not include more than 20% text.
Website Conversions: Carousel
- Recommended image size: 600 x 600 pixels
- Image ratio: 1:1
- Text: 90 characters
- Headline: 40 characters
- Link description: 20 characters
- Your image may not include more than 20% text.
Page Post Engagement: Photo
- Recommended News Feed image size: 1,200 x 900 pixels
- News Feed image ratio: 4:3
- Right column image size: 254 x 133 pixels
- Right column image ratio: 1.9:1
- Text: 90 characters (longer posts may be truncated on small screens)
- Your image may not include more than 20% text
Page Post Engagement: Video
- Text: 90 characters (longer posts may be truncated on small screens)
- Headline: 25 characters
- Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text. See how much text is on your image.
- Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
- Format: .mp4 container ideally with leading mov atom, no edit lists
- Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing
- Audio: Stereo AAC audio compression, 128 kbps + preferred
- File size: Up to 1.75 GB max.
- Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
- Length: 45 minutes max.
Page Post Engagement: Text
- Text: 500 characters (longer posts may be truncated on small screens)
Page Likes
- Recommended image size: 1,200 x 444 pixels
- Image ratio: 2.7:1
- Text: 90 characters
- Headline: 25 characters
- Your image may not include more than 20% text.
App Installs: Mobile App
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Your image may not include more than 20% text.
App Installs: Desktop App
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Your image may not include more than 20% text.
App Engagement: Mobile App
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 16:9
- Text: 90 characters
- Your image may not include more than 20% text.
App Engagement: Desktop App
- Recommended image size: 1,200 x 628 pixels
- Text: 90 characters
- Your image may not include more than 20% text.
Local Awareness
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Text: 90 characters
- Headline: 25 characters
- News Feed description: 30 characters
- Your image may not include more than 20% text.
Event Responses
- Recommended image size: 1,200 x 444 pixels
- Image ratio: 2.7:1
- Text: 90 characters
- Headline: 25 characters
- Your image may not include more than 20% text.
Offer Claims
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Offer title: 25 characters
- Text: 90 characters
- Your image may not include more than 20% text
Video Views
- Text: 90 characters
- Thumbnail image size: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
- Video: H.264 video compression, high-profile preferred, square pixels, fixed frame rate, progressive scan
- Frames: 30 fps max.
- Format: .mp4 container ideally with leading mov atom, no edit lists
- Recommended aspect ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Wide-screen, no pillar boxing or letter boxing
- Audio: Stereo AAC audio compression, 128 kbps + preferred
- File size: Up to 1.75 GB max.
- Bit rate: No limit to bit rate file if you’re using two-pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
- Length: 45 minutes max.
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