1.You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?*Required

1.  Custom Reports
2.  Segments
3.  Annotations
4.  Analytics Intelligence
5.  Data Import

 2. What is the hierarchy of the Google Analytics data model?*Required

1.  Users > Sessions > Interactions
2.  Interactions > Users  > Sessions
3.  Sessions > Users > Interations
4.  Sessions > Visitors > Interactions

3. What is the first step of analytics planning?*Required

1.  Document your technical infrastructure
2.  Define your overall measurement plan and  business objectives
3.  Implement Google Analytics
4.  Create your implementation plan

 4.You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?*Required

1.  Ad Group
2.  Keyword
3.  Destination URL
4.  Placements
5.  Campaign

4.Which of the following are true about segmentation?*Required

1.  All of these answers are correct
2.  Segmentation should generally not be used without Real-Time reporting
3.  Segmentation allows you to isolate and analysis subsets of your data
4.  Segmentation does not work historical data
5.  Segmentation is a technique that should only be used by experienced analysis

 5.Which of the following is not a default Medium in Google Analytics?*Required

1.  Organic
2.  Referral
3.  All of these are default Mediums
4.  CPC
5.  eMail

 

You can adjust the report sample size in Google Analytics by*Required

Adjusting the session timeout control

Any of these actions will adjust the sample size

Adjusting a control in the reporting interface

Adding segment to your report

 

Which of the following represents a macro conversion for an ecommerce site?*Required

Collecting a lead

All of these are macro conversions for ecommerce site

a completed sales transaction

a  click on a “buy” button

Receiving a product inquiry

 

Which of the following would you use to send data from a web connected point-of-sale system to Google AnalyticS?*Required

Any of these would be appropriate

Google Analytics mobile SDK

JavaScript tracking code

Campaign Tracking parameter

Measurement Protocol

 

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?*Required

Source, Medium, Campaign and Ad Content

Source and Medium

Campaign and Ad Content

Campaign and Medium

 

You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?*Required

1

zero

2

5

 

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?*Required

Device Category

None of these dimensions

Language

All of these dimensions

Browser

 

Specifying a goal value allows Google Analytics to calculate*Required

eCommerce Revenue

Bounce Rate

Revenue per Click

Average Order value

 

Which of the following are valid scopes for dimensions?*Required

None of these answers is correct

Session level, hit level

User level, campaign level, session level, hit level

Campaign level, session level, hit level

User level, Session level, Hit level

 

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?*Required

Anyone of these options

Operating System, and City as secondary dimension

City, and Goal Conversion Rate as a secondary dimension

Goal Conversion Rate, and City as a secondary dimension

 

 

 

Which of the following are dimensions?*Required

Bounce Rate

Region

% New Sessions

Conversion Rate

 

Which of the following types of data can be collected and reported in the Site Spee reports?*Required

All of these are tracked by the Site Speed Reports

How quickly the browser parses a page and makes it available for user interaction

Page-load time for a sample of pageviews on your site

Button click response time

How quickly images load

 

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?*Required

Real-Time

Secondary Dimensions

Intelligence Alerts

Annotations

 

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?*Required

Use a Search and Replace custom filter on the Request URL field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Use a Search and Replace custom filter on the Request URL field where Search String is “/index” and Replace string is “/home”

 

Which of the following Behavior metrics shows the number of sessions that included a view of page?*Required

Unique Pageviews

Bounce Rate

Visits

Unique Visits

Pageviews

 

 

 

Which of the following questions can be answered using the goal flow report?*Required

Are there a lot of unexpected exits from a step in the meddle of my conversion funnel?

Are there any steps  in my conversion process that don’t perform well on mobile devices compared to desktop services?

Do visitors usually start my conversion process from the first step or somewhere in the middle?

All of these can be answered using the goal flow report

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

 

Which of the following are possible uses of a filters?*Required

Report on only a subdomain or directory

Replace complicated  page URLs with readable text strings

Include only traffic coming from a particular campaign

Exclude visits from a particular IP Address

All of these are possibilities uses of filters

 

Which of the following are advantages of Implementing google Tag Manager?*Required

You can add AdWords tags to your site without editing site code

You can change configuration values in your mobile app without rebuilding a new binary

You can add non-Google tags to your site without editing site code

You can add Google Analytics tags to your site without editing site code

All of these answers are correct.

 

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?*Required

eCommerce Conversion Rate

Pages/ Visit

Page Value

Bounce Rate

 

Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript?*Required

Credit Card Number

Tax Amount

Billing CIty

Product SKU(s)

Purchase Amount

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?*Required

Path Length

Conversion Value

Time Lag

Top Conversion Paths

Assisted/ Last Interaction Conversions

 

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?*Required

Traffic by marketing channel

Traffic by device category

Traffic geography

All of these answers are correct

Traffic by time of the day

 

You should add Analytics tracking code to your site :*Required

After implementation planning

Before documenting your business objectives

During measurement planning

At the beginning of your fiscal year only.

 

Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?*Required

AdWords keywords

Campaigns

Placements

Hour of the Day

Destination URLs

 

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?*Required

utm_campaign, utm_source, utm_medium

utm_medium, utm_campaign

utm_term

utm_content

utm_source, utm_term, utm_content

Which of the following channels is part of the Default Channel Grouping*Required

Display

Organic

Social

All of these are part of the Default Channel Grouping

Direct

 

A macro conversion*Required

Occurs when someone completes an action that’s important to your business

Is your highest converting campaign

Is a large revenue sale that is directly attributable to a display campaign

Always occurs prior to a micro conversion

Occurs when over 50% of visitors buy an item

 

Which of the following are measures of traffic volume?*Required

Avg. Time on Site

Margin

Bounce Rate

Visits

 

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create awareness about a brand?*Required

Last Non-Direct Click model

First interaction Model

Last interaction Model

Lines model

 

Which of the following would you use to show two date ranges on the same graph?*Required

Secondary dimension

Date comparison

Pivot table

Motion chart

Plot rows

 

 

 

Your Multi-Channel Funnel reports have no data. What is the most likely reason?*Required

You haven’t set up Goal Funnels

You haven’t implemented Goals or eCommerce

You are not using Content Experiments

You haven’t enabled demographic data

You are not using Google Tag Manager

 

The demographics and interest category information in Google Analytics comes from*Required

Information that you upload from your CRM

Double-click third party cookie

Google Tag Manager

Survey data filled out by users

AdWords first party cookie

 

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be the most useful?*Required

Intelligence Alerts

Real-Time

Annotations

Secondary Dimensions

 

Which of the following are examples of Sources?*Required

example.com

mail.google.com

All of these are possible Sources

(direct)

google

 

What is the purpose of URL Builder?*Required

to generate a URL with tracking parameters

to optimize landing page

Using the URL builder is required in order to track AdWords visits

to generate the URL tracking parameters that need to be appended to an organic result

 

 

 

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?*Required

Create a new web property and add the new tracking code to the pages on the subdirectory

Create a duplicate view and add a filter: select “include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

Create a new view and apply an advanced filter that deletes page data outside the subdirectory

Create a second Google Analytics account, and apply the new tracking code  to the pages in the subdirectory

 

True or False : When you share a link to a custom report, you share the data in the report. *Required

False. Sharing a link to a custom report only shares a template for the report

True. Sharing a link to a custom report shares the  data in the report.

 

Which of the following are possible uses of views within a single Google Analytics account?*Required

To look more closely a traffic to a specific subdomain

To look more closely as a traffic to a specific part of a site (a page or selection of pages)

All of these are possible uses of views

To limit a user’s access to a subset of data

 

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?*Required

Set up Real-Time reporting

Set  up a dashboard

Set  up a custom report

Set up an event goal

 

Your company has a website and a mobile app, and want to track each separately in Google Analytics. How should you structure your account(s)?*Required

One account, one property, no views

One account, two properties, two views

One account, one property, one view

One account, no properties, two views

 

 

 

 

 

Digital Analytics is*Required

the analysis of data from your business and the competition

analysis of qualitative data from your business

all of these answers are correct

a process of continual improvement of the online experience

the analysis of quantitative data from your business

 

Which of the following is a valid tagged custom campaign?*Required

www.example.com?                            utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

All of these are valid

www.example.com?              utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks

www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

 

Setting up goals allows you to see*Required

eCommerce Revenue

Conversion Rates

List of Transactions

Bounce Rate

 

True or False : The order in which filters appear in your view settings matters.*Required

True. Filters are executed in the order in which they appear

False. Filters are not necessarily executed in the order in which they appear.

 

Which of the following is not a standard campaign parameter?*Required

utm_content

utm_adgroup

utm_source

utm_campaign

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?*Required

Real-Time

Annotations

Intelligence Alerts

Secondary Dimensions

Which of the following could be measured by defining a goal in Google Analytics?*Required

Percentage of visits during which visitors spent at least two minutes on the rate

percentage of visits that contain only one page view

All of these could be measured by defining a goal in Google Analytics

Conversion Rate

Percentage of visits that result in a site registration

 

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?*Required

Annotations

Intelligence

Events

Real-Time

 

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?*Required

Site Search report

Keyword report

Search Engine Optimization Report

Affinity Categories

 

Google Analytics can recognize returning users*Required

On websites, Android mobile apps

on websites only

on websites, iOS mobile apps, Android  mobile apps

Google Analytics cannot recognize returning users on any device

You can combine a metric X with a dimension Y in Google Analytics*Required

as long as sampling is not required

if X and Y have the same scope

if X and Y have the same campaign

if X and Y are in  same channel grouping

if X and  Y have been precalculated together in an aggregate table

 

 

 

 

You’ve noticed that many users visit your site several times before converting and you want to understand in more details how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?*Required

Visits

Assisted Conversions

Impressions

Bounce Rate

Clicks

 

Which of the following would you use to send data from a website to Google Analytics?*Required

Campaign Tracking parameter

Google Analytics mobile SDK

JavaScript tracking code

None of these would be appropriate

 

When do the Google Analytics Terms of SErvice permit sending personally identifying information(PII) to Google?*Required

in custom campaigns only

when encrypted

never

 

Which are the four main parts of the Google Analytics platform?*Required

Collection, Processing, Continuation and Reporting

Collection, Configuration, Processing and Reporting

Configuration, Processing, Reporting and Recollection

Configuration,  Collection, Progressing and Reporting

 

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?*Required

add a secondary dimension

sort the table by sessions from highest to lowest

apply a table filter

add a primary dimension

use a pivot table with two dimensions

 

 

 

Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?*Required

First interaction(Click) Conversions

None of these metrics

conversion Rate

Assisted Conversion value

 

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?*Required

Without one unfiltered  view, you will not be able to use a filter for multiple views

An unfiltered view ensures that the original data can always be accessed

There is no reason to maintain an unfiltered view

You will need to configure your goals in the unfiltered view

 

In the Linear attribution model,*Required

the touchpoints closest in time to the conversion get most of the credit

the last touchpoint receives 100% of the credit for the conversion

each touchpoint in the conversion path shares equal credit path shares for the conversion

the first touchpoint receives 100% of the credit for the conversion

 

Which of the following metrics shows the number of times your ads were displayed?*Required

CTR

Pageviews

Impressions

Visits

Clicks

 

Which of the following would be most useful for optimizing landing pages?*Required

Unique Visits

Unique Page views

Visits

Bounce Rate

Pageviews

 

 

 

Which of the following metrics would most strongly suggest a poorly performing landing page?*Required

Avg Session Duration > 5 minutes

None of these answers

Bounce Rate < 90%

% New Visits >  90%

Bounce Rate >9%

 

Which of the following would you use to set up a custom alert?*Required

Intelligence

Conversions

Content

Real-Time

 

It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?*Required

Encourage engagement and frequent visitation

Selling products or services

All these options are equally relevant as business objectives for content publishers

Collecting user information for sales teams to connect with potential leads

 

Which of the following would prevent URL Destination goal conversions from being recorded?*Required

All of these answers apply

The match type in the goal definition is incorrect

There was a misspelling in URL of the goal definition

No URL destination goals have been defined

The tracking code is missing from the conversion page