1.You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?*Required
- Custom Reports
- Segments
- Annotations
- Analytics Intelligence
- Data Import
2. What is the hierarchy of the Google Analytics data model?*Required
- Users > Sessions > Interactions
- Interactions > Users > Sessions
- Sessions > Users > Interations
- Sessions > Visitors > Interactions
3. What is the first step of analytics planning?*Required
- Document your technical infrastructure
- Define your overall measurement plan and business objectives
- Implement Google Analytics
- Create your implementation plan
4.You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?*Required
- Ad Group
- Keyword
- Destination URL
- Placements
- Campaign
4.Which of the following are true about segmentation?*Required
- All of these answers are correct
- Segmentation should generally not be used without Real-Time reporting
- Segmentation allows you to isolate and analysis subsets of your data
- Segmentation does not work historical data
- Segmentation is a technique that should only be used by experienced analysis
5.Which of the following is not a default Medium in Google Analytics?*Required
- Organic
- Referral
- All of these are default Mediums
- CPC
You can adjust the report sample size in Google Analytics by*Required
Adjusting the session timeout control
Any of these actions will adjust the sample size
Adjusting a control in the reporting interface
Adding segment to your report
Which of the following represents a macro conversion for an ecommerce site?*Required
Collecting a lead
All of these are macro conversions for ecommerce site
a completed sales transaction
a click on a “buy” button
Receiving a product inquiry
Which of the following would you use to send data from a web connected point-of-sale system to Google AnalyticS?*Required
Any of these would be appropriate
Google Analytics mobile SDK
JavaScript tracking code
Campaign Tracking parameter
Measurement Protocol
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?*Required
Source, Medium, Campaign and Ad Content
Source and Medium
Campaign and Ad Content
Campaign and Medium
You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?*Required
1
zero
2
5
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?*Required
Device Category
None of these dimensions
Language
All of these dimensions
Browser
Specifying a goal value allows Google Analytics to calculate*Required
eCommerce Revenue
Bounce Rate
Revenue per Click
Average Order value
Which of the following are valid scopes for dimensions?*Required
None of these answers is correct
Session level, hit level
User level, campaign level, session level, hit level
Campaign level, session level, hit level
User level, Session level, Hit level
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?*Required
Anyone of these options
Operating System, and City as secondary dimension
City, and Goal Conversion Rate as a secondary dimension
Goal Conversion Rate, and City as a secondary dimension
Which of the following are dimensions?*Required
Bounce Rate
Region
% New Sessions
Conversion Rate
Which of the following types of data can be collected and reported in the Site Spee reports?*Required
All of these are tracked by the Site Speed Reports
How quickly the browser parses a page and makes it available for user interaction
Page-load time for a sample of pageviews on your site
Button click response time
How quickly images load
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?*Required
Real-Time
Secondary Dimensions
Intelligence Alerts
Annotations
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your Pages report. How can this be achieved?*Required
Use a Search and Replace custom filter on the Request URL field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
Use a Search and Replace custom filter on the Request URL field where Search String is “/index” and Replace string is “/home”
Which of the following Behavior metrics shows the number of sessions that included a view of page?*Required
Unique Pageviews
Bounce Rate
Visits
Unique Visits
Pageviews
Which of the following questions can be answered using the goal flow report?*Required
Are there a lot of unexpected exits from a step in the meddle of my conversion funnel?
Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop services?
Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report
Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
Which of the following are possible uses of a filters?*Required
Report on only a subdomain or directory
Replace complicated page URLs with readable text strings
Include only traffic coming from a particular campaign
Exclude visits from a particular IP Address
All of these are possibilities uses of filters
Which of the following are advantages of Implementing google Tag Manager?*Required
You can add AdWords tags to your site without editing site code
You can change configuration values in your mobile app without rebuilding a new binary
You can add non-Google tags to your site without editing site code
You can add Google Analytics tags to your site without editing site code
All of these answers are correct.
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?*Required
eCommerce Conversion Rate
Pages/ Visit
Page Value
Bounce Rate
Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript?*Required
Credit Card Number
Tax Amount
Billing CIty
Product SKU(s)
Purchase Amount
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?*Required
Path Length
Conversion Value
Time Lag
Top Conversion Paths
Assisted/ Last Interaction Conversions
Which of the following would be valid segments to consider using to analyze traffic patterns in your data?*Required
Traffic by marketing channel
Traffic by device category
Traffic geography
All of these answers are correct
Traffic by time of the day
You should add Analytics tracking code to your site :*Required
After implementation planning
Before documenting your business objectives
During measurement planning
At the beginning of your fiscal year only.
Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?*Required
AdWords keywords
Campaigns
Placements
Hour of the Day
Destination URLs
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?*Required
utm_campaign, utm_source, utm_medium
utm_medium, utm_campaign
utm_term
utm_content
utm_source, utm_term, utm_content
Which of the following channels is part of the Default Channel Grouping*Required
Display
Organic
Social
All of these are part of the Default Channel Grouping
Direct
A macro conversion*Required
Occurs when someone completes an action that’s important to your business
Is your highest converting campaign
Is a large revenue sale that is directly attributable to a display campaign
Always occurs prior to a micro conversion
Occurs when over 50% of visitors buy an item
Which of the following are measures of traffic volume?*Required
Avg. Time on Site
Margin
Bounce Rate
Visits
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create awareness about a brand?*Required
Last Non-Direct Click model
First interaction Model
Last interaction Model
Lines model
Which of the following would you use to show two date ranges on the same graph?*Required
Secondary dimension
Date comparison
Pivot table
Motion chart
Plot rows
Your Multi-Channel Funnel reports have no data. What is the most likely reason?*Required
You haven’t set up Goal Funnels
You haven’t implemented Goals or eCommerce
You are not using Content Experiments
You haven’t enabled demographic data
You are not using Google Tag Manager
The demographics and interest category information in Google Analytics comes from*Required
Information that you upload from your CRM
Double-click third party cookie
Google Tag Manager
Survey data filled out by users
AdWords first party cookie
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be the most useful?*Required
Intelligence Alerts
Real-Time
Annotations
Secondary Dimensions
Which of the following are examples of Sources?*Required
example.com
mail.google.com
All of these are possible Sources
(direct)
What is the purpose of URL Builder?*Required
to generate a URL with tracking parameters
to optimize landing page
Using the URL builder is required in order to track AdWords visits
to generate the URL tracking parameters that need to be appended to an organic result
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?*Required
Create a new web property and add the new tracking code to the pages on the subdirectory
Create a duplicate view and add a filter: select “include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Create a new view and apply an advanced filter that deletes page data outside the subdirectory
Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
True or False : When you share a link to a custom report, you share the data in the report. *Required
False. Sharing a link to a custom report only shares a template for the report
True. Sharing a link to a custom report shares the data in the report.
Which of the following are possible uses of views within a single Google Analytics account?*Required
To look more closely a traffic to a specific subdomain
To look more closely as a traffic to a specific part of a site (a page or selection of pages)
All of these are possible uses of views
To limit a user’s access to a subset of data
You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?*Required
Set up Real-Time reporting
Set up a dashboard
Set up a custom report
Set up an event goal
Your company has a website and a mobile app, and want to track each separately in Google Analytics. How should you structure your account(s)?*Required
One account, one property, no views
One account, two properties, two views
One account, one property, one view
One account, no properties, two views
Digital Analytics is*Required
the analysis of data from your business and the competition
analysis of qualitative data from your business
all of these answers are correct
a process of continual improvement of the online experience
the analysis of quantitative data from your business
Which of the following is a valid tagged custom campaign?*Required
www.example.com? utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
All of these are valid
www.example.com? utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
Setting up goals allows you to see*Required
eCommerce Revenue
Conversion Rates
List of Transactions
Bounce Rate
True or False : The order in which filters appear in your view settings matters.*Required
True. Filters are executed in the order in which they appear
False. Filters are not necessarily executed in the order in which they appear.
Which of the following is not a standard campaign parameter?*Required
utm_content
utm_adgroup
utm_source
utm_campaign
You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decreases by 10%. Which of the following would be most useful?*Required
Real-Time
Annotations
Intelligence Alerts
Secondary Dimensions
Which of the following could be measured by defining a goal in Google Analytics?*Required
Percentage of visits during which visitors spent at least two minutes on the rate
percentage of visits that contain only one page view
All of these could be measured by defining a goal in Google Analytics
Conversion Rate
Percentage of visits that result in a site registration
You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?*Required
Annotations
Intelligence
Events
Real-Time
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?*Required
Site Search report
Keyword report
Search Engine Optimization Report
Affinity Categories
Google Analytics can recognize returning users*Required
On websites, Android mobile apps
on websites only
on websites, iOS mobile apps, Android mobile apps
Google Analytics cannot recognize returning users on any device
You can combine a metric X with a dimension Y in Google Analytics*Required
as long as sampling is not required
if X and Y have the same scope
if X and Y have the same campaign
if X and Y are in same channel grouping
if X and Y have been precalculated together in an aggregate table
You’ve noticed that many users visit your site several times before converting and you want to understand in more details how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?*Required
Visits
Assisted Conversions
Impressions
Bounce Rate
Clicks
Which of the following would you use to send data from a website to Google Analytics?*Required
Campaign Tracking parameter
Google Analytics mobile SDK
JavaScript tracking code
None of these would be appropriate
When do the Google Analytics Terms of SErvice permit sending personally identifying information(PII) to Google?*Required
in custom campaigns only
when encrypted
never
Which are the four main parts of the Google Analytics platform?*Required
Collection, Processing, Continuation and Reporting
Collection, Configuration, Processing and Reporting
Configuration, Processing, Reporting and Recollection
Configuration, Collection, Progressing and Reporting
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?*Required
add a secondary dimension
sort the table by sessions from highest to lowest
apply a table filter
add a primary dimension
use a pivot table with two dimensions
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?*Required
First interaction(Click) Conversions
None of these metrics
conversion Rate
Assisted Conversion value
Why is it important that you maintain one unfiltered view when using filters with your Analytics account?*Required
Without one unfiltered view, you will not be able to use a filter for multiple views
An unfiltered view ensures that the original data can always be accessed
There is no reason to maintain an unfiltered view
You will need to configure your goals in the unfiltered view
In the Linear attribution model,*Required
the touchpoints closest in time to the conversion get most of the credit
the last touchpoint receives 100% of the credit for the conversion
each touchpoint in the conversion path shares equal credit path shares for the conversion
the first touchpoint receives 100% of the credit for the conversion
Which of the following metrics shows the number of times your ads were displayed?*Required
CTR
Pageviews
Impressions
Visits
Clicks
Which of the following would be most useful for optimizing landing pages?*Required
Unique Visits
Unique Page views
Visits
Bounce Rate
Pageviews
Which of the following metrics would most strongly suggest a poorly performing landing page?*Required
Avg Session Duration > 5 minutes
None of these answers
Bounce Rate < 90%
% New Visits > 90%
Bounce Rate >9%
Which of the following would you use to set up a custom alert?*Required
Intelligence
Conversions
Content
Real-Time
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?*Required
Encourage engagement and frequent visitation
Selling products or services
All these options are equally relevant as business objectives for content publishers
Collecting user information for sales teams to connect with potential leads
Which of the following would prevent URL Destination goal conversions from being recorded?*Required
All of these answers apply
The match type in the goal definition is incorrect
There was a misspelling in URL of the goal definition
No URL destination goals have been defined
The tracking code is missing from the conversion page
