ADWORDS ADVANCED SEARCH EXAM Q&A

1. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding which factor should be most important for this advertiser when keyword bids are decided?
A- The profit derived from a paid click.

2. In the case of a placement targeted ad on the Google Display Network, the Quality Score Portion of calculating Ad Rank is based on ?
A- the quality of your landing page.

3. you are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the Adwords average daily budget setting help when starting out?
A- it can help limit your costs and exposure while profitability is achieved.

4. which is a factor that Google uses to target ads to users based on physical location ?
A- Internet Protcol (IP) address.

5. which best describes the “Optimize” ad rotation setting in Adwords ?
A- The “Optimize” ad rotation setting allows the Adwords system to automatically shows
the better performing ads more often.

6. Grouping similar keywords together in an ad group will ?
A- allow an advertiser to create ads relevant to those keywords.

7. A primary benefit of location targeting is that advertisers can ?
A- target any combination of countries, territories, and regions.

8. Quality Score and Ad Rank are calculated.
A- Every time someone dosea search that triggers your ad.

9. An advertiser wants to achieve the top position in paid search results. which recommendation would improve the likelihood of top ad position ?
A- Improve Quality Socre and increase cost-per-click (CPC).

10. It is important to identify offers like “free shipping” before building an AdWords campaign in order to.
A- Create compelling ad text.

11. which line of ad text would be disapproved based on Google’s advertising policies ?
A- Best deals – click here.

12. which are the required components of an ad group on the Search Network ?
A- Text ad, keywords, default bid.

13. which potential factor does Google use to calculate a search campaign’s
recommended daily budget ?
A- Impressions.

14. which formula represents how Ad Rank is determined on Google search ?
A- Maximum cost-per-click (CPC) multiplied by Quailty score.

15. which best describes keyword contextual targeting ?
A- Themes of keywords are matched to relevant content on wedsites where ads will appear.

16. which is a benefit of adwords for search marketing ?
A- Acquire potential qualified customers.

17. when sitelinks are set at both the campaign and ad group level, which will be displayed?
A- sitelinks at the ad group level.

18. A keyword with a very low clickthrough rate (CTR) will usually receive.
A- a low Quality score on the Google search network.

19. Amy, a new account manager at Bob’s agency, will be working with three specific account underneath a My Client Center (MCC) account which is the best way for bob to limit her access to only those accounts ?
A-Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC.Grant amy access to that sub-MCC only.

20.It is beneficial to create multiple ad group in order to.
A- break up keywords and ads into related themes.

21. A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that standard Access users can.
A- see average cost-per-click (CPC) costs.

22. How often does the Adwords system run an auction to decide which ads to show on the Google search page?
A-Every time a user enters a search query.

23. An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create.
A- an ad group specific to the product line with a higher daily budget.

24. Jim’s restaurant is launching a new campaing and would like greater exposure on moblie devices to attract users on the go. How can this be done?
A- Enable a bid adjustment to bid more aggressively on mobile devices.

25. By monitoring ad campaign perfomance, an advertiser may obtain the information needed to.
A- determine if campaigns are meeting overall marketing and conversion goals.

26. The maximum cost-per-click (CPC) bid is the.
A- most an advertiser is willing to pay for each click on an ad.

27.If an advertiser improves the Quality Score of a keyword, this keyword may.
A- seam the ad a higher average position.

28. If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group. AdWords will.
A- automatically try to show the best performing ad more often.

29. which is a best practice for creating effective ad text?
A- Include prices, promotions, and exclusives.

30.which is a best practice for creating effective ad text ?
A.Include prices, promotions, and exclusives.

31. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placement are added to the ad group, they would work together to.
A- restrict the ads to specific sites and show them only when the content of a that site’s page is relevant to the keywords.

32. which formula dose Google use to rank keyword targeted ads on Google search?
A- Maximum cost-per-click (CPC) bid * Quality score.

33.If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign.
A- is only opted into Google search and the Search Network.

34.Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. why is it advised that you use the ad preview and diagnosis tool, instead of doing searching to find your ad on Google.com?
A- By performing searches that trigger your ad, you’ll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.

35. with social extension, how are +1′s calculated for your ad and Google+ page?
A- only +1′s from your Google+ page are showing in the count that is visible on your ad.

36. what is the impact of poor landing page quality on an ad group?
A- The keywords in the ad group will have a lower Quality Score.

37. Suppeose you’ve created an ad group to advertise gourmet chocolate,and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campagin into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?
A- Topic targeting would be used to traget all pages about chocolate, regardless of whether your exact keywords appear on the page.

38.when resetting a password in AdWords, what should a user keep in mind?
A- The new password is now required to access all other Google products with the affected google account log-in.

39.with the smart pricing feature in Display, if our data shows that a click from google Display Network page is less likely to turn into an actionable business result- such as an online sale, registration, phone call or newsletter sign-up-we may.
A- automatically reduce your cost-per-click bids on the Google Display Network.

40. On the Display Network, all keywords are considered broad match only. this means that you don’t need to.
A- include plurals, misspellings, and other variants of your keywords.

41.A bilingual user searches Google.com (the google U.S. domain) and has set spanish as the preferred Google interface language.In order to target this particular user, which campaign language setting should an advertiser use?
A- spanish.

42.which budget delivery option is most appropriate for an advertiser who want AdWords to distribute ads evenly throughout the day?
A- Standard.

43. which can be controlled at the ad-group level of an AdWords account?
A- placements.

44.what should an advertiser use to organize ad group?
A- Common themes.

45. Adding placements to an ad group.
A- does not affect the Quality Score for search.

46.According to ad policies, what types of words, phrases, or characters can not be include in an AdWords text ad?
A- Ads can’t use call-to-action phrases such as “click here”, or “See this site”

47.An advertiser is focused primarily on direct response, as opposed to branding. the advertiser should delete keywords from a search campaign if the keywords.
A- generate many impressions and very few conversions.

48. the main goal of automatic cost-per-click (CPC) bidding is to:
A- generate as many clicks as possible within an advertiser’s target budget.

49.A benefit of My Client Center (MCC) is the.
A- dashboard that provides summaries of statics for all client accounts.

50.what is a benefit of online advertising with Google AdWords?
A- Ads are displayed to users who are searching for a particular product or service.

51. what type of bidding method is used to manage image ads on the Google Display Network?
A- CPM and/or CPC.

52. Display inventory on the Google Display Network can come from AdSense or.
A- The Double click Ad Exchange.

53. what happens as a result of a search campaign consistently meeting its daily budget?
A- missed potential ad impressions.

54. In order for cost-per-click (CPC) ads and cost- per -thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ad’s bid to.
A- a CPM.

55.which method would be recommended for an advertiser who is trying to increase the Quality score of a low- performing keyword?
A- Modify the ad associated with that keyword to direct to a highly- relevant landing page.

56.You’re managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you’re able to effectively invest. what is it ? choose the most closely related answer.
A- The value of traffic available for the keywords you’re targeting.

57. when setting an Adwords account, choose your currency and permanent time zone carefully because.
A- these cannot be changed once you’ve set up your account.

58. you are focused on reaching viewers with video content, and are looking to play only when a user views your ad (CPV model) which form of AdWords video advertising would be most appropriate?
A- True View video formats.

59. An advertiser creates a new search campaign with the goal of driving traffic to a new
website. the advertiser wants to spend very little time setting and managing individual
keywords bids. which is the best bidding option for this advertiser?
A- Automatic cost-per- click (CPC).

60. A lower CPA does not necessarily indicate higher profit. why?
A- A lower CPA may also have lower sales volume,reducing overall profit.

61. An advertise wants to increase clickthrougth rate (CTR). which would help to eliminate irrelevant impressions?
A- Add negative keywords to the ad group.

62. which is a benefit of manager defined spend (mds)?
A- Control over managed account budgets for My Client Center (MCC) account users.

63. what best describes Enhanced cost-per-click (ECPC)?
A- ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

64. You’ve been targeting the United States in your scuba diving equipment ad campaign, but you you know that much of the scuba equipment that is sold is to customers in Hawaii. what would be the most efficient way to optimize your campaign and measure the impact of an optimization?
A- you create a separate targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.

65. Negative keywords can help advertisers refine the targeting of their ads, and potentialy increase.
A- the click through rate (CTR) of their ads.

66. why should you avoid adding duplicate keywords across ad group?
A-identical keywords compete against each other, and the better-performing keyword triggers your ad.

67. Advertisers on google search accrue cost in AdWords when.
A- users click on their ads.

68. your text ad includes the phrase “your friends has a crush on you, see morel”. why could your ad be disapproved according to AdWords policies?
A- Ads can not simulate email inbox notification or fake “friend / crush” requests.

69. Location extensions can:
A- help nearby consumers find or call your nearest storefront.

70. How do managed placements on the Display Network?
A- Advertisers manually select the desired sites on which their ads may appear.

71. If you’ve set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad- assuming your ad is similar in the other aspects?
A- $0.51

72. Christiana is an advertiser that wants to drive traffic to her site, has return on investment goals, and is already using Adwords Conversion Tracking. Which bidding strategy is best for Christiana?
A- Cost-per-click (CPC)

73. Ad groups should be used to:
A- organize your ads by a common theme, such as the types of products or services you want to advertise.

74. Higher Quality Scores typically lead to:
A- lower costs and better ad positions

75. The opportunities tab with AdWords can be used to:
A- Find keyword, bid, and budget ideas that can help improve your campaign performance

76. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
A- Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

77. An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if negative keywords:
A- appear in a user’s search query.

78. A My Client Center (MCC) account functions primarily as:
A- an umbrella account that allows for access to individual accounts with a single log-in.

79. By adding managed placements to a Display Network campaign- you can show your ad:
A- on specific webpages, online videos, RSS Feeds, and Mobile Sites and Apps that you select.

80. You can use the Contextual Targeting Tool to:
A- see potential webpages where your ad can appear based on your keyword.

81. When a campaign is showing as “Pending” within Adwords, it is:
A- Inactive but scheduled to begin at a future date.

82. Quality score on Google search is evaluated:
A- every time someone does a search that triggers your ad.

83. An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting option should be refined?
A- Language Targeting

84. To determine which ad language to target to a user, the AdWords system refers to that users:
A- Google interface language setting

85. Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:
A- English speakers in Russia

86. Which is a benefit of search advertising with Google Adwords?
A- Ability to pay for specific placement in top ad positions.

87. An advertiser who decides to edit the location targeting of an ad can do this at the:
A- campaign level

88. If your campaign is opted in to show ads on the Google Display network, and your Display Network ads have a lower CTR than your existing search ads- how will this impact the quality score of your search campaign?
A- Your ad performance on the Display Network does not affect your rank on search ads, so a lower CTR on the Display Network dosen’t affect the Quality Score of your ads for search

89. When optimizing your campaign, you can get ideas for negative keyword and placement exclusion list through which AdWords tool?
A- Placement performance report

90. Which AdWords settings are specified at the account level?
A- A unique email address, a password, and billing information