What is Performance Marketing? Imagine this: One campaign, a few clicks, and ₹₹₹ pour into your business! Welcome to the world of performance marketing. Digital marketing helps a business establish its online presence and engage with its audience. Though it is a...
If you are a marketer you need to plan your strategies well before the deadline and be prepared for the coming years. If you’re not sure where to start, here are three strategies to put your efforts in for your PPC. Audience Targeting Opportunities Google has recently...
Another good update from Google ads for its users. Google is planning to remove two bidding strategies from Google Ads mainly to focus its advertisers more on Target impression share bidding strategy which was introduced last November. Target Impression Share: This...
Digital Marketing Industry has evolved a lot in the past 5 to 6 years. The facts and data speak for themselves while other industries are stuck at a rate of 10 percent, Digital Marketing has grown by 40 percent. The Indian market has shifted from the traditional...
Does your business have a LinkedIn page? Are you using LinkedIn effectively for the business? LinkedIn, the petty professional networking site has launched in 2013 with few sign-ups and less content shared a day and today it is considered as one of the top social...
Every business knows how an Ad increases the Lead generation and affect the ROI but there are still confusions about the lower conversions rate in spite of investing highly in Ads? So wondering what could be the reason?! According to the Google stats, it is declared...