Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday. The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook’s user...
With a handy new set of columns, Google is bringing the AdWords bid simulator into fuller view. From the keyword tab, advertisers can now add several columns to their reporting from the new Bid simulator section offered in the Customize Columns menu. A range of bid...
Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over...
Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans. However, this move also signals that Facebook is moving away from tabs — which...
A Simpler Way to Organize and Optimize Campaigns on Facebook Up until now, Facebook’s campaign structure has consisted of two levels — campaigns and ads. Our new campaign structure consists of three levels: campaigns, ad sets andads. Campaigns correspond to each of...