What is Inbound Marketing?

Inbound Marketing helps marketers to do business in a meaningful way it’s a better way to market.

Inbound Marketing is the next step for a marketer which comes in every stage of a customer’s journey right from finding the product or service, attracting right visitors to your website, converting the leads to delightful customers and finally asking your customers to promote your brand.

How Does Inbound Works?

As an Inbound Marketer your job is to attract prospects to your website or blog through helpful content which your customers are preferred too read or learn.

Once they start arriving on your website it’s your responsibility to start engaging with them using emails and chat to build trust by providing the information they needed.

You need to act as an adviser in helping them out of all the odds and make them a happy & delightful customer.

Inbound Methodology and Technology:

Inbound Marketing is a value addition in every stage of the inbound cycle either to attract, engage, and delight customers.

Inbound Methodology works on trust you provide to your customers if your customers are happy with your services they provide you the energy which certainly converts into growth of your business, Happy customers are always ready to promote your product to other people in their network, while unhappy customers can degrade your reputation in the market which can down fall your company’s growth.

Your business cannot be successful if you do not use technology tools which will help your inbound methodology needs grow faster and also improves customer experience.

Doing Inbound Marketing without use of any Software tools is a waste of marketing. Inbound needs Support of this powerful software tools which we use for marketing, sales, and CRM which not only work better but increases your business growth rate with Inbound Methodology.

Inbound Methodology in Marketing:

Marketing is all about attracting new prospects to your website, engaging with them and making them happy customers. This only happens when your sales and service teams work with the marketing team in coordination with each other to help the business grow.

Image Source: Google

Attract: It’s our job to attract new prospect to our website, convert them into leads, engage with them and convert them into a delightful customer. But how do we do that?

Below are the tools which can be used to Attract Prospects and Convert them into customers.

1. Google Ads, Facebook Ads
2. Videos
3. Blogging
4. Social Media
5. Content Marketing

Engage: Getting new prospects on to your website doesn’t make any sense rather you need to find ways to nurture them into leads by creating relationships through emails, bots, live chats or messenger apps and capturing the information of the prospects by using CTAs, forms and lead flows on your website.

Use customer information from your tools to give a personalize experience through emails and workflows doing this will help you target specific audiences who show interest in your product and services.

Below are the tools which can be used to engage with your prospects.

1. Lead flows
2. Email Marketing
3. Lead Management
4. Conversational bots
5. Marketing Automation

Delight: Now that you got new prospects and captured information through CTAs, Forms and lead flows now your jobs is it provide your customers with relevant information to right person at right time this can be done using marketing automation and email marketing. Creating memorable content which your customers are preferable to read or watch will make your job done.

Below are the tools which can be used to delight your prospects.

1. Smart Content
2. Email Marketing
3. Conversations Inbox
4. Attribution Reporting
5. Marketing Automation

Inbound Methodology in Sales:

Being a salesperson, your job priority is to delight customers more than anything. You tend to spend your days attracting new leads engaging with people who are ready to make their way in your business solving their problems and making them happy at the end of the day which is where sales come in to place.

Attract: Trust is what your prospects will look at when they call you for sales so that you can help them solve their needs.

Use CRM tools which gives you in detail information from where did the customer landed on your website which pages on your website has he visited this shows his interest towards a particular service on your website. Using this information, you as a sales person can start communicating with the people.

Below are the tools which can be used to Attract Prospects and Convert them into customers.

1. Calling
2. Prospects
3. Email Templates
4. Meeting Scheduling
5. Conversational Bots

Engage: Communicating and solving problems doesn’t hold your job as a sales person you need to be in touch with the people who had shown interest and are most focused by responding to your emails.

Writing workflows to your sales process will help you respond faster to people.

Below are the tools which can be used to engage with your prospects.

1. Deals
2. Video
3. Playbooks
4. Email Sequences
5. Sales Automation

Delight: Trust, Conversations, Meetings, Phone calls will make job easier for your customers as well.

Use the below tools to make your sales process easier for your and for the customers.

1. Quotes
2. Sales Automation
3. Smart Notifications
4. Conversations Inbox
5. Conversation Routing

Happy Marketing!

Shiva Charan

Hi, I’m Shiva Charan. Writing a piece of content is a passion for me and I do it regularly when I get a chance. I have learned this art when I started my career as a Digital Marketer past 5 years ago, I used to read blog articles and used to understand the way authors write each sentence. My subject matter experience in Digital Marketing has made me write blog articles for Digital Nest as a lead writer, I hope you love them reading as well.