- Job Guarantee Program
Certified Digital MarketingProfessional (CDP Program)
4.8 Rating | 5 Months | 2000+ Enrolments
Supercharge your career in Digital Marketing with our 5 month Certified Digital Marketing Professional Program coupled with a 2 month paid internship
- Scholarship Deadline: 25th November 2024
- Won Award By Times Group For Digital Marketing Program
APPLY NOW
- Job Guarantee Program
Certified Digital Marketing Professional(CDP Program)
4.8 Rating | 5 Months | 2000+ Enrolments
Supercharge your career in Digital Marketing with our 5 month Certified Digital Marketing Professional Program coupled with a 2 month paid internship
- Scholarship Deadline: 25th November 2024
- Won Award By Times Group For Digital Marketing Program
APPLY NOW
5 Months
Duration
2000+
Course Enrolments
100%
Job Guarantee
1000+
Hiring Partners
10+
Assured Interviews
5 Months
Duration
Course Enrolments
100%
Job Guarantee
580+
Hiring Partners
10+
Assured Interviews
Program Highlights
Digital Nest established in 2012 , has rich experience in designing the curriculum that industry is in need. Entire program is taught by using various case studies , assignments and assessments
- Curriculum Designed & Taught By IIM, MICA Alumni
- 1 on 1 Student Mentorship
- Practical Training using case studies
- Network With Alumni Using Our Portal
- 100% Job & Internship Guarantee Program
- Work On Real Time Projects
- Get 11+ Certifications From Google, Bing, Meta Etc
- Dedicated Career Assistance Team
- 0% EMI Option Available with Loan Partners
- Life Time Access To LMS Portal
- Access to Boot Camps, Webinars & Events
- Training by Enterprenuers & Industry Experts
- Assignments & Assessments
Apply Today
APPLY NOW
Program Highlights
Digital Nest established in 2012 , has rich experience in designing the curriculum that industry is in need. Entire program is taught by using various case studies , assignments and assessments
- Curriculum Designed & Taught By IIM, MICA Alumni
- 1 on 1 Student Mentorship
- Practical Training using case studies
- Network With Alumni Using Our Portal
- 100% Job & Internship Guarantee Program
- Work On Real Time Projects
- Get 11+ Certifications From Google, Bing, Meta Etc
- Dedicated Career Assistance Team
- 0% EMI Option Available with Loan Partners
- Life Time Access To LMS Portal
- Access to Boot Camps, Webinars & Events
- Training by Entreprenuers & Industry Experts
- Assignments & Assessments
Overview | Curriculum | Faculty | Tools | Certification | Admission Process | Reviews | FAQs
Download Brochure
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CDP Curriculum
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
- 150+ Hours
- 25+ Case Studies
- m80+ Tools
- 25+ Capstone Projects
Module 1 - Introduction to Digital Marketing
Topics:
- What is Digital Marketing?
- How is it different from Traditional Marketing?
- ROI between Digital and Traditional Marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world
- Digital marketing – a Boon or bane ?
- How can Digital Marketing be a tool of Success for Companies?
- Video on Importance of Digital Marketing
- Analysis of Recent Info Graphics released by Companies about Digital Marketing?
- How did Digital Marketing help the Small Companies and Top Industries
- Categorization of Digital Marketing for the Business
- Diagnosis of the present Website and Business.
- SWOT Analysis of the Business, present Website and Media or Promotion plan.
- Setting up the Vision, Mission and goals of Digital Marketing
Module 2 - Graphic Designing
Topics:
- Social Media Post Designing
- Designing Your Logo with Canva
- How to use fonts for Designs
- Video Editing for Social Media
Case Studies:
Module 3 - Website Creation
Topics:
- What is a Website
- Types of Websites
- Layout of Websites
- Website Registration
- Hosting the Website in class
- Integrating the Website either Static or Dynamic
- Creating your own wordpress website
- Page creation, post creation, plugins
- Creating a blog on your own
Case Studies:
Module 4 - Search Engine Optimization
Topics:
- Introduction to Search Engines
- How Search Engines works ?
- Google Webmaster Tool (Search Console)
- Google Algorithms and Updates (Penalties)
- Business Analysis
- Keyword Analysis
- Web position Analysis
- Competition Analysis
- On page Optimization Techniques
- Off page Optimization Techniques
- Server Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a live Project
- SEO Tools
- SEO Report Card layout and Diagnosis Chart Creation
Case Studies:
Module 5 - Social Media Optimization
Topics:
- Introduction to Social media optimization
- How to create brand awareness using social media
- How social media platform algorithms work
- How to create content calendar for social media and using publishing tools
Case Studies:
Module 6 - Google Ads
Topics:
Introduction to Google Ads
- History of Google Ads
- Why Google Ads?
- Difference between Bing Ads and Google Ads
- Understanding the KPI
- Benefits of Google Ads
Setting up Google Ads Account
- Sign up Process
- Billing Setting
- User account creation
- User Access Levels
- Setting up Campaigns
Campaign Structure
- Types of Campaigns
- How to fit the right campaign to the Business Objective
- Location Setting
- Language Setting
- Ad Rotation
- Experiments
- Daily budget Selection
- Ad Scheduling
Ad group Set up
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
Ads Set up Setting up Google Ads Different types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ads
- Writing the Ad Copy
- URL Options
- Mobile URL Option
- Google Ads Guidelines
Auction Process
- How google ads auction occur?
- Metrics of Google ads
- Ad Rank Calculation
- Quality Score
- Quality Score Calculation
- Factors affecting Quality score
- What is Actual CTR
- How is it Calculated?
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion?
- Types of Conversions
- Website Conversion
- Live Practical integration of conversion tracking
- App Conversion
- Call Conversion
- Offline Tracking ( Import )
- Implementation Conversion Tracking
- Dynamic Conversion Tracking ( Ecommerce Sites )
Search Ads Campaign
-
- What are Search ads Ads?
- Objectives of search Campaign
- Bidding Strategies
- Budget Settings
- Automated Targeting
- Creating Custom Ads
- Writing awesome headlines
- Integrating Ad Extensions
- Fitting right keywords
Case Studies:
Module 7 - Google Ads Campaigns
Topics:
Display Ads Campaign
- What are Display Ads?
- Type of Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
Gmail Ads
- Creating a Gmail Ads Campaign
- Targeting based on Keywords, Remarking etc
- Gmail Ads Measurement
- Tracking Gmail Ads
Video Ads Campaigns
- What are Display Ads?
- Type of Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Why video marketing?
- Creating Video Campaigns
- Instream Ads
- Discovery Ads
- Bumper Ads
- Ad Sequence Ads
- YouTube Targeting options
- Age/gender/ Affinity Audience/keywords/topics/placements
- Remarketing lists
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Reporting and Analysis
Remarketing Campaign
- What is Remarketing?
- How to build Audience list?
- How to do Segmentation of lists?
- Types of Remarketing Audience
- Dynamic Remarketing set up ( Ecommerce Sites )
- Website Audience
- App Audience
- Customer List
- Various Types of customer Lists
- Custom Remarketing List
- Creating Remarketing Campaign
- Measuring Results of Campaign
Mobile Marketing Campaign
- Importance of Mobile Marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Setup
- Conversion Tracking
- Reports
Module 8 - Social Media Marketing
Topics:
- Introduction to Social Media Marketing
- Advanced Facebook Marketing
- Twitter marketing
- Linkedin Marketing
- Social Media Analytics
Instagram Marketing
- How Brands use Instagram
- Creating an Instagram Account
- Tour of Instagram App
- Content strategy for Instagram
- Story vs Instagram Post
- How to use Stories?
- How to use Hashtags?
- Tools used for finding trending hashtags
- Tools used for Influencer Marketing
- Instagram Ads
- Objectives of Instagram Ads
- Reports & Analysis
Pinterest Marketing
- What is Pinterest?
- Why is Pinterest used for Marketing
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Pins Strategy
- Boards on Pinterest
- How to Create Pins
- Pinterest Plugins
- Generating Engagements
- Importance of Pinterest
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Pinterest Ads
Quora Marketing
- Introduction to Quora
- Benefits of Quora Marketing
- Creating Personal Quora Account
- Profile Setup
- Following Topics
- Writing Answers on Quora
- How to Engage with Users
- Quora Engagement Metrics
- Quora Analytics
- Creating Quora Business Page
- Answering Questions
- Quora Advertising
- Types of Quora Campaigns
- Reports & Analysis
Case Studies:
Module 9 - Youtube Marketing
Topics:
YouTube Marketing
-
- What is Video Marketing
- Statistics of Video Marketing
- Creating a YouTube Channel
- Customizing the YouTube Channel
- Create a video marketing strategy
- Viral video examples
- Types of Video Posts
- How to create YouTube Videos
- How to Rank YouTube Videos on top
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers
- End Screens & Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Creator Studio
- In-depth Statistics Analysis
- YouTube Tools & Plugins
Module 10 - Google Analytics
Topics:
- Unlocking the Power of Data
- Maximizing Data Understanding
- Advanced Techniques in Google Analytics Strategy
- Behavior Flow Analysis:
- Understanding User Interactions on Your Website
- Tracking Performance Across Platforms
Module 11 - Email Marketing
Topics:
- How Email Marketing Works
- Types of mails
- What to write
- How to write
- When to send
- Tools used in Email Marketing
- How to measure
- What is opt in what is double optin
- List creation
- List Management
- Auto responders
- Email marketing report generation and its Metrics
Case Studies:
Module 12 - Affiliate Marketing
Topics:
- What is Affiliate Marketing
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- How to become a Merchant
- How to become a Publisher
- Costing Techniques
- Product Allocation
- Affiliate Marketing types
- Affiliate Marketing tools
- Google AdSense account set up
Bonus
Module 13 - Building Own Portfolio
Topics:
- Resume building
- Building Own Portfolio Page
Module 14 - Interview Preparation
Topics:
- Soft skill Training
- Mock Interviews
- Career Guidance
Program Benefits
- 150+ Learning Hours
- 100% Placement Assurance
- Tools worth Rs.65,000/- for free
- ;Get Scholarships upto Rs.20,000/-
- Dedicated Career Assistance team
- Get trained from Industry Experts
- Get 11+ Certifications
APPLY NOW
Hands On
Case Studies and Projects
Designing social media post for Cred
Design a social media post for Cred using Canva, aiming to increase brand awareness with Cred's offerings. It should be visually stunning, simple, and text-light, using Cred's branding and including a clear CTA
Website Audit for Groww
Conduct comprehensive website audits for Groww identifying SEO issues and opportunities for improvement.
Social Media Audit for Oakridge International School
Conducting a comprehensive social media audit for Oakridge International School, evaluating their current online presence across various platforms
Mamaearth Case Study
Learn how MamaEarth create Engaging content across Social Media, promoting user-generated content featuring mothers and babies, addressing real parenting concerns organically.
Makemytrip Case Study
Learn how MakeMyTrip use Dynamic search ads automatically generating relevant ad copy based on live hotel inventory and prices, maximizing reach and attracting users comparing options.
Urban Company Case Study
Learn how Urban Company Utilized targeted Facebook ads to reach potential customers in specific locations and collect leads for home cleaning services.
Pantaloons Case Study
Learn how Pantalons Partner with regional and national social media influencers to create authentic and relatable content showcasing how Pantaloons could enhance the Pujo experience, even at home.
Faculty & Mentors
Master digital marketing from Learn seasoned professionals who bring real-world insights and hands-on experience to every session
Vikram Pratap Singh
Senior Digital Marketing Coach
Dani Manohar
Senior Digital Marketing Consultant
Syed Muzameel Ur Rahman
Digital Marketing Consultant
Earn 11
Certifications & Badges
Boost your Career by adding 11 Certifications on your resume from Global certifying partners like Google, Meta, Hubspot,etc.
Disclaimer : One should qualify in the assessment conducted by the certifying partners
Get individual certificates for every module from Digital Nest and get a final copy of profiencieny certificate
Digital Nest Advantage
Have a Great Journey of Learning at Digital Nest
Our Courses are taught by Real time Industry Experts with latest teaching tools and techniques ,Our LMS and dedicated Support manager are Key Important aspects that make learning easy and simple.
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Interactive Learning
All the Courses taught by us are Interactive , with Limited strength in a batch we make sure that you get the best experience
Dedicated Placement Officer & Job Portal
We conduct Mock Interviews and Screen CV’s to make you industry ready. We have a unique job portal disclosing all the job listings posted by the recruiter
Network with Alumni
Digital Nest has over 6000+ alumnus working with various Organizations. We have a Networking app to connect with the alumni as well
Dedicated Program Manager
We have a dedicated Program Manager who will Constantly take feedback, for the Students to have a better learning experience
World Class Learning Management System
Digital Nest has built a Software for students to learn using LMS. Students can download material and freely access all the live and Recorded sessions with no hassle
Case Studies, Material , Assignments & Assessments
All our courses are not just Theoretical, We teach using Practical methods such as Simulation Exercises, Projects, Assessments etc
Tools You Will Master
Advanced digital marketing tools used by digital marketing experts
Master 80+ Powerful
Digital Marketing Tools
Learn Digital Marketing Program by working on cutting edge tools used by experts in real-time. Gain hands on experience by working on tools that transform strategies and measurable results.
Admission Process
The admission process for Post Graduation Program In Digital Marketing can be completed in 3 easy steps detailed below.
Step 1
Submit Application
Fill the application with education and work experience. Our admissions team will review and get in touch
Step 2
Apply For Scholarship
Upon qualifying for scholarship, you will receieve an email with scholarship amount and admission form
Step 3
Reserve Your Seat
Block your seat by paying Rs.10,000/- by the date mentioned on your admission letter and start your program
Placements Support
Get assured job opportunities from top companies with our pre-placement training program
Career Guidance
Mock Interviews
Resume Building
Soft Skill Training
Mentorship Sessions
150+ Placement Partners
Program Fee
We promise you that every penny you spend on your program will give you growth and will act as a catalyst in your career. Flexible EMI Options with scholarships
Starting at
INR 5,666/ Month
Total INR 65,000/- ( Excl. Of Taxes )
APPLY NOW
View EMI Plans
Loan Amount: ₹ 65,000 (Excl. Of Taxes)
Admission Fees (payable on enrolment): ₹ 10,000/-
| Tenure (Monthly) | Processing Fee | EMI |
| 15 | 2% | 5666 |
| 12 | 2% | 7083 |
| 10 | 2% | 8500 |
| 7 | 2% | 12142 |
Note:
- A processing fee will be charged on the basis of the payment method selected.
- The amounts mentioned above are Exclusive of GST
- Rate of interest for Standard EMI Plans is mentioned as per the 12 Months Reducing Rate per annum. The final EMI amount & rate of interest will reflect in the agreement of the credit facility provider.
Total Fee Payment
| One Down Payment | |
| Admission Fee | Rs. 10,000/-(Excl. Taxes) |
| One Down Payment | Rs. 55,000/-(Excl. Taxes) |
| Total Fee | Rs. 65,000/-(Excl. Taxes) |
| Installment Options | |
| Admission Fee | Rs. 10,000/-(Excl. Taxes) |
| 1st Installment | Rs. 35,000/-(Excl. Taxes) |
| 2nd Installment (Within 30 days) | Rs. 30,000/-(Excl. Taxes) |
| Total Fee | Rs. 75,000/-(Excl. Taxes) |
Education Loan Partners
Program Benefits
- Only Company in India offering 150+ hours of Content
- 100% Placement Assurance
- Get Bonus tools worth Rs.65,000/- for free
- Get Scholarships upto Rs.20,000/-
- Dedicated Career Assistance team
- Get trained from Industry Experts
- Get 11+ Certifications from Global Certifying Partners !
Other Payment Options
Program Fee
We promise you that every penny you spend on your program will give you growth and will act as a catalyst in your career. Flexible EMI Options with scholarships
Starting at
INR 5,666/ Month
Total INR 65,000/- ( Excl Of Taxes )
APPLY NOW
View EMI Plans
Loan Amount: ₹ 65,000 (Excl. Of Taxes)
Admission Fees (payable on enrolment): ₹ 10,000/-
| Tenure (Monthly) | Processing Fee | EMI |
| 15 | 2% | 5666 |
| 12 | 2% | 7083 |
| 10 | 2% | 8500 |
| 7 | 2% | 12142 |
Note:
- A processing fee will be charged on the basis of the payment method selected.
- The amounts mentioned above are Exclusive of GST
- Rate of interest for Standard EMI Plans is mentioned as per the 12 Months Reducing Rate per annum. The final EMI amount & rate of interest will reflect in the agreement of the credit facility provider.
Total Fee Payment
| One Down Payment | |
| Admission Fee | Rs. 10,000/-(Excl. Taxes) |
| One Down Payment | Rs. 55,000/-(Excl. Taxes) |
| Total Fee | Rs. 65,000/-(Excl. Taxes) |
| Installment Options | |
| Admission Fee | Rs. 10,000/-(Excl. Taxes) |
| 1st Installment | Rs. 35,000/-(Excl. Taxes) |
| 2nd Installment (Within 30 days) | Rs. 30,000/-(Excl. Taxes) |
| Total Fee | Rs. 75,000/-(Excl. Taxes) |
Education Loan Partners
What support you’ll get from Digital Nest?
Career Support Team
Our career support team at Digital Nest conducts
• A comprehensive SWOT analysis for learners
• Assists in crafting resumes and optimizing LinkedIn profiles
• Provides training in soft skills and personality development
• Facilitates group discussions, JAM sessions, and conducts personal interviews
Mentorship Support Team
• Receive personalized mentoring from seasoned industry experts
• Get tailored feedback to help you reach your goals
• Gain access to industry professionals for discussions and clarifications before your interviews
• Participate in group sessions led by industry experts, enhancing the program curriculum with specialized industry-focused learning.
Dedicated Program Manager
• Get access to dedicated student support for non-academic queries
• Receive personalized assistance from a program manager throughout your program, who will help you set and track your goals
• They will provide coaching on your profile, and support you throughout your journey
Bonus
Get Tools Worth
Rs. 65,000/-
View Tools
Activity Oriented Learning
At Digital Nest, we offer a unique learning experience for our candidates. Join us and discover the power of learning at Digital Nest!
We Don’t Say We are the Best But Our Students Do
Average 4.8 star rating from 800+ Reviews
I was working as a software engineer I was passionate about marketing while I was searching for courses I have landed at Digital Nest , Today I am proud to say I have started my own agency. The instructors here are awesome. I would highly recommened any one who is intersted to join digital nest .
In one word i would say ” Sandeep is Magnificent” excellent training , he goes through each and every topic in detail and always availble to clarify our doubts . If you want to make career in digital marketing then go for Digital Nest ! No looking back you will rock
Students turned into
Business Owners
Our Students Hail From
Students , Working Professionals & Business Owners From Various Start Ups And MNC’s
Digital Marketing Mastery
Are you ready to take your career/ business to the next level? Dive into the world of digital marketing with our comprehensive demo video, where we showcase cutting-edge strategies, tools, and techniques designed to drive growth and boost your online presence!
Our Trainees hail From
Students , Working Professionals & Business Owners From Various Start Ups And MNC’s
Institutional Sales
Chat With Our Admissions Team
We are online right now! Ask us anything.
FAQ’s Of CDP Program
-
What is Digital Marketing?
Digital Marketing or Internet Marketing is marketing which is done using internet as medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, SEM, SMO, E-mail marketing, ORM & Google Analytics.
-
Who can pursue the course?
Any individual who has passion for creativity and can navigate on internet can undergo digital marketing training.
-
What are the Pre requisites?
There are no pre-requisites attached to digital marketing training. But, to attain a full time employment in this field, one must be a graduate (in any stream). There is no technical knowledge required as digital marketing training is not fully technical and thus, does not require any programming knowledge.
-
Do you offer placement?
Yes, we provide 100% placement assistance. SMEs and MNCs are adapting or shifting their current marketing methodologies to digital marketing due to its cost effective nature and ability to reach wider audiences for promotion. Therefore, opportunities for full-time employment are sloping upwards on graph. Freelancing options too are available.
-
Is SEO and digital marketing same?
No, SEO is one of the techniques in Digital Marketing. There are 7 other modules apart from SEO. SEO is the process of improving website ranking. SEM focuses on creating Ads on the search networks. SMO is done to promote the brand and engage customers using trendy social media as a platform. E-mail Marketing is used to send bulk e-mails or newsletters to prospects or customers for promotion or announcing offers. ORM is the tool to protect your online presence and GA is the heart of Digital Marketing.
-
Are there internship opportunities?
Yes, We have ties-ups with Companies that hire for Digital Marketing positions and you can avail yourself internships on a stipend basis. The Internship duration and Process decision rests with the company authorities.
-
What is google adwords? How can I achieve Google Adowrds Certification?
Google Adwords or PPC or Pay per click is one Technique of Digital Marketing that focuses on Creating and Managing Ads on the Search Networks. Google conducts an Online MCQ Exam for Adwords and you will need to clear 3 levels to obtain the Certification. We will support you with Study Materials and Mock Exams.
-
What about certifications involved?
We are a Google Certified Partner. We assess our students via tests to certify them with our certificate. We, further encourage our students to take the Google Adwords exam in order to be certified as Google Adwords professionals.
-
How different are you from other players?
Our training is supported with active case studies and our trainer is an entrepreneur who highlights his experience whilst training. Further, we provide running notes and study materials and we conduct mock exams for Google Adwords. We have initiated a centralized job portal for our trainees who are job hunters. To support our job seekers, we have a dedicated resource that conducts research on placements and builds relationships with corporates that are in constant search of skilled digital marketers.
-
I am an undergraduate, How will it be useful for me?
For an undergraduate, digital marketing training can be undertaken for addition of skills and upon completion of graduation, full time employment can be sought for. Hence, internship and freelancing can be availed by undergraduates. If one has a business idea in mind, then digital marketing can be useful for promotion of the business.
-
I am 38+Age. How will this training help me?
Digital Marketing can be undertaken by any individual who has a business plan in mind or who wants to make a progressive career. We have witnessed individuals between 30-45 age too become start-up entrepreneurs or are successful freelancers in digital marketing in their mid-thirties.
-
Since I don’t have relevant experience, will the market consider me as fresher/experienced?
A Fresher is an individual who has just passed out from his/her college and is trained on digital marketing. An experienced individual who wants to shift his career scope from his current industry to that of digital marketing will be an experienced candidate but a fresher into digital marketing.